{"id":1029,"date":"2024-02-26T10:04:25","date_gmt":"2024-02-26T10:04:25","guid":{"rendered":"https:\/\/dividuals.be\/define-your-target-group\/"},"modified":"2024-03-20T14:03:10","modified_gmt":"2024-03-20T14:03:10","slug":"define-your-target-group","status":"publish","type":"page","link":"https:\/\/dividuals.be\/en\/define-your-target-group\/","title":{"rendered":"Define your Target Group"},"content":{"rendered":"\n

Unveiling the purchasing patterns within your existing customer base is valuable, but analysing solely internal data limits your perception of your target group’s characteristics and lifestyle beyond your company’s scope<\/span><\/strong>. The absence of external data also hinders your ability to gauge the size of untapped market opportunities. Cross-referencing Dividuals\u00ae data with your customer data provides a comprehensive, multidimensional perspective on your target group, bridging the gap and uncovering hidden potentials in the market.<\/p>\n\n

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Your challenges<\/span><\/h2>\n<\/div>\n\n\n
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  • Who<\/strong> are my customers?<\/li>\n\n\n\n
  • How do they behave<\/strong>?<\/li>\n\n\n\n
  • How many<\/strong> look-alikes are there?<\/li>\n\n\n\n
  • Where<\/strong> are they?<\/li>\n\n\n\n
  • How to reach<\/strong> them?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n
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    Use Dividuals\u00ae to<\/span><\/h2>\n<\/div>\n\n\n

    By cross-referencing your customer data with Dividuals\u00ae you obtain clear and reliable answers to all these crucial questions.<\/strong><\/p>\n\n\n\n

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    • Know exactly who your target group<\/strong> is and where to find them.<\/li>\n\n\n\n
    • Understand regional differences<\/strong> in target groups.<\/li>\n\n\n\n
    • Create target groups per product category<\/strong>.<\/li>\n\n\n\n
    • Compare target groups of offline<\/strong> and online<\/strong> channels<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n
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      Your benefits<\/span><\/h2>\n<\/div>\n\n\n

      Leverage these insights in every aspect of your marketing and business strategy.<\/p>\n\n\n\n

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      • A multidimensional view<\/strong> on your customers.<\/li>\n\n\n\n
      • Detailed briefings for your marketing agencies.<\/li>\n\n\n\n
      • Buyer persona<\/strong> based on reliable data.<\/li>\n\n\n\n
      • Improved targeting and personalisation.<\/strong><\/li>\n\n\n\n
      • Increased ROI<\/strong> of campaigns and media investments.<\/li>\n<\/ul>\n\n\n\n

        A world of insight<\/h2>\n\n\n\n
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        Dividuals\u00ae integrates +2.000 variables to understand your target group<\/span><\/strong> and activate them properly. Our thematic databases include themes such as:<\/p>\n\n\n\n

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        • Sociodemographic<\/strong> & socioeconomic<\/strong> data<\/li>\n\n\n\n
        • Housing type<\/strong> & equipment<\/li>\n\n\n\n
        • Professional<\/strong> context<\/li>\n\n\n\n
        • Leisure<\/strong> & holidays<\/li>\n\n\n\n
        • Buying preferences<\/strong> (online & offline)<\/li>\n\n\n\n
        • Mobility habits<\/strong><\/li>\n\n\n\n
        • Food preferences<\/strong> & facilities<\/li>\n\n\n\n
        • Media consumption<\/strong><\/li>\n\n\n\n
        • Pharma<\/strong> and beauty products<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

          Reach out to us<\/h2>\n\n\n\n

          Truly unleash the power of your customer data by cross-referencing it with Dividuals\u00ae. Reach out to us to get started with Dividuals\u00ae.<\/p>\n<\/div>\n<\/div>\n