{"id":1084,"date":"2024-02-26T10:56:42","date_gmt":"2024-02-26T10:56:42","guid":{"rendered":"https:\/\/dividuals.be\/about-dividuals\/"},"modified":"2024-03-26T11:35:33","modified_gmt":"2024-03-26T11:35:33","slug":"about-dividuals","status":"publish","type":"page","link":"https:\/\/dividuals.be\/en\/about-dividuals\/","title":{"rendered":"About Dividuals\u00ae"},"content":{"rendered":"\n<p>Navigating the complex and dynamic landscape of the Belgian market presents a constant challenge for companies. Yet, for those with the ability to unravel its complexities, it unveils substantial market potential. With an extensive background of over 30 years in geomarketing, SIRIUS Insight has developed the most advanced consumer segmentation in the Belgian market. This empowers companies to establish meaningful connections with their target groups and enhance business outcomes.<\/p>\n\n<h2 class=\"wp-block-heading\">With Dividuals\u00ae you can visualise the diversity of all Belgian consumers<\/h2>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/DIVIDUALS-GRAPH-UK-1024x863.jpg\" alt=\"\" class=\"wp-image-888\" style=\"width:368px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Classification in <strong>10 segments and 37 sub-segments<\/strong> based on similarities.<\/li>\n\n\n\n<li>Organised in <strong>life stages<\/strong> taking wealth, age and family composition into account.<\/li>\n\n\n\n<li><strong>Including sociodemographic, socio-economic, housing, environmental and behavioural characteristics.<\/strong><\/li>\n\n\n\n<li>Available for all <strong>street sections<\/strong> in Belgium.<\/li>\n\n\n\n<li>100% <strong>GDPR<\/strong> compliant.<\/li>\n\n\n\n<li><a href=\"https:\/\/dividuals.be\/en\/specifications\/\">Read more about the technical specifications.<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Better connections with Belgian consumers<\/h2>\n\n<p><strong>Dividuals\u00ae categorises Belgian households into 10 segments and 37 sub-segments, utilising over 2.000 variables. This multidimensional perspective on households seamlessly integrates life stages, lifestyles, and behavioural traits into every facet of your business operations.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">More than 2.000 variables to describe your target group<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Dividuals\u00ae integrates +2.000 variables to understand your target group and activate them properly. Our thematic databases include themes such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sociodemographic<\/strong> &amp; <strong>socioeconomic<\/strong> data<\/li>\n\n\n\n<li><strong>Housing type<\/strong> &amp; equipment<\/li>\n\n\n\n<li><strong>Professional<\/strong> context<\/li>\n\n\n\n<li><strong>Leisure<\/strong> &amp; holidays<\/li>\n\n\n\n<li><strong>Buying preferences<\/strong> (online &amp; offline)<\/li>\n\n\n\n<li><strong>Mobility habits<\/strong><\/li>\n\n\n\n<li><strong>Food preferences<\/strong> &amp; facilities<\/li>\n\n\n\n<li><strong>Media consumption<\/strong><\/li>\n\n\n\n<li><strong>Pharma<\/strong> and beauty products<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"786\" height=\"787\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited.jpg\" alt=\"\" class=\"wp-image-901\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited.jpg 786w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited-300x300.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited-150x150.jpg 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited-768x769.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-darkgray-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"heading-69f42988a8c14\" class=\"align\" style=\"margin-top:0; margin-bottom:0\">\n <h2 style=\"text-align: \"class=\"custom-title text-primary font-title text-2xl lg:text-3xl font-bold pb-6 lg:mb-12\">Dividuals\u00ae, one solution<br><span class=\"text-secondary\">for many departments<\/span><\/h2>\n<\/div>\n\n\n<p>Many departments within a company benefit from the investment in Dividuals\u00ae. Many companies in B2C industries going from finance, retail to automotive, online platforms and much more leverage the power of Dividuals\u00ae.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing &amp; CRM<\/li>\n\n\n\n<li>Location Planning<\/li>\n\n\n\n<li>Business Intelligence &amp; analytics departments<\/li>\n\n\n\n<li>Customer insight &amp; market insight departments<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Strengths of Dividuals\u00ae<\/h2>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1358\" height=\"1357\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited.jpg\" alt=\"\" class=\"wp-image-910\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited.jpg 1358w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-300x300.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-1024x1024.jpg 1024w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-150x150.jpg 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-768x767.jpg 768w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Highly reliable data.<\/li>\n\n\n\n<li>Compliance with the GDPR.<\/li>\n\n\n\n<li>Integration and connection with your databases.<\/li>\n\n\n\n<li>More than 2.000 variables for understanding characteristics and behaviour.<\/li>\n\n\n\n<li>Representative of all Belgian households.<\/li>\n\n\n\n<li>Street section precision.<\/li>\n\n\n\n<li>Scalable solution, frequent updates.<\/li>\n\n\n\n<li>Numerous possible uses.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<section id=\"call-to-action-69f42988ab532\" class=\"alignnone my-20\">\n    <div class=\"bg-lightgray rounded-2xl mx-auto\">\n        <div class=\"content p-20\">\n                        <div class=\"flex w-full items-center justify-center\">\n                <a href=\"https:\/\/dividuals.be\/en\/leaflets\/download-the-dividuals-leaflet\/\" class=\"btn bg-secondary\">Download the Dividuals\u00ae leaflet<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Navigating the complex and dynamic landscape of the Belgian &#8230;<\/p>\n","protected":false},"author":1,"featured_media":822,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1084","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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