{"id":1090,"date":"2024-02-26T10:56:57","date_gmt":"2024-02-26T10:56:57","guid":{"rendered":"https:\/\/dividuals.be\/specifications\/"},"modified":"2024-03-26T11:25:41","modified_gmt":"2024-03-26T11:25:41","slug":"specifications","status":"publish","type":"page","link":"https:\/\/dividuals.be\/en\/specifications\/","title":{"rendered":"Specifications"},"content":{"rendered":"\n<p>Dividuals\u00ae segmentation classes the entire Belgian population on the basis of common characteristics. When you sign up to Dividuals\u00ae, you get the benefit of its specifications.<\/p>\n\n<h2 class=\"wp-block-heading\">A precise and detailed classification of the population<\/h2>\n\n<p>Our Dividuals\u00ae segmentation provides a granular and precise distribution of Belgian households. Dividuals\u00ae covers the entire Belgian population with 10 segments and 37 sub-segments. Each of these Dividuals\u00ae (sub-)segments consists of households with common characteristics.<\/p>\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>A<\/th><th>B<\/th><th>C<\/th><th>D<\/th><th>E<\/th><th>F<\/th><th>G<\/th><th>H<\/th><th>I<\/th><th>J<\/th><\/tr><\/thead><tbody><tr><td>A01<\/td><td>B04<\/td><td>C08<\/td><td>D10<\/td><td>E12<\/td><td>F18<\/td><td>G23<\/td><td>H28<\/td><td>I31<\/td><td>J35<\/td><\/tr><tr><td>A02<\/td><td>B05<\/td><td>C09<\/td><td>D11<\/td><td>E13<\/td><td>F19<\/td><td>G24<\/td><td>H29<\/td><td>I32<\/td><td>J36<\/td><\/tr><tr><td>A03<\/td><td>B06<\/td><td><\/td><td><\/td><td>E14<\/td><td>F20<\/td><td>G25<\/td><td>H30<\/td><td>I33<\/td><td>J37<\/td><\/tr><tr><td><\/td><td>B07<\/td><td><\/td><td><\/td><td>E15<\/td><td>F21<\/td><td>G26<\/td><td><\/td><td>I34<\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><td>E16<\/td><td>F22<\/td><td>G27<\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><td>E17<\/td><td><\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/dividuals.be\/en\/leaflets\/download-the-factsheet-of-the-dividuals-subsegments\/\">Download the factsheet of our 10 segments and 37 sub-segments.<\/a><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">A constantly evolving product<\/h2>\n\n<p>The population and its characteristics change over time, which is why we regularly update our Dividuals\u00ae database to guarantee you the best reliability and a vision of the market that is always relevant.<\/p>\n\n<p>Dividuals\u00ae is a growing database that can be enriched with content by adding new information.<\/p>\n\n<h2 class=\"wp-block-heading\">A product integrating life stages<\/h2>\n\n<p>A life stage-centric product strategy lies at the core of Dividuals&#8217; approach. Each segment within Dividuals is meticulously aligned with a specific life stage, defined by the intersection of family composition, age and wealth.<\/p>\n\n<h2 class=\"wp-block-heading\">Different geographic levels available<\/h2>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-1024x1024.jpg\" alt=\"\" class=\"wp-image-910\" style=\"width:480px;height:auto\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-1024x1024.jpg 1024w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-300x300.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-150x150.jpg 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-768x767.jpg 768w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited.jpg 1358w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>The projection of our Dividuals\u00ae segmentation is based on a micro-geographic approach. Dividuals\u00ae is available at different geographic scales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span style=\"color: #E8591C;\" class=\"stk-highlight\">Street section:<\/span><\/strong> this is the section of a street located between two crossroads and containing at least 10 households.<\/li>\n\n\n\n<li><strong><span style=\"color: #E8591C;\" class=\"stk-highlight\">Census district:<\/span><\/strong> also referred to as a neighbourhood. This is a defined area containing several streets and limited to a single municipality. Belgium has nearly 20.000 of these.<\/li>\n\n\n\n<li><strong><span style=\"color: #E8591C;\" class=\"stk-highlight\">Postcode:<\/span><\/strong> this is a defined area within a municipality. It is larger than a census district and smaller than or similar to a municipality. Belgium has more than 1.100 of these.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Explore sub-segments in an interactive dashboard<\/h2>\n\n<p>When you receive Dividuals\u00ae data, it is accompanied by an interactive dashboard for the user. This allows you to explore all the (sub-)segments and their respective characteristics.<\/p>\n\n<h2 class=\"wp-block-heading\">Factors: for a better understanding of the differences between segments<\/h2>\n\n<p>When you purchase a Dividuals\u00ae street section licence, you also obtain access to the factors. The factors are a distillation of the basic data used to construct Dividuals\u00ae, and are summarised into four main variables that are ideal for statistical modelling.<\/p>\n\n<p><strong>Factors are ideal for helping you build advanced statistical models that will allow you to better understand and target your customers. There are similarities between factors and the Dividuals\u00ae segmentation, but their uses are different.<\/strong> While Dividuals\u00ae provides a single qualitative code to describe a street section, the factors give four continuous scores for each street section.<\/p>\n\n<p>Four factors are available with the Dividuals\u00ae street section licence:<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-10-150x150.png\" alt=\"\" class=\"wp-image-557\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-10-150x150.png 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-10-300x300.png 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-10.png 355w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><span style=\"color: #E8591C;\" class=\"stk-highlight\">Income<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">The income factor describes a population in terms of household income.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/010224_SIRIUS_Pictogrammes_All_01-02-150x150.png\" alt=\"\" class=\"wp-image-1016\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/010224_SIRIUS_Pictogrammes_All_01-02-150x150.png 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/010224_SIRIUS_Pictogrammes_All_01-02-300x300.png 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/010224_SIRIUS_Pictogrammes_All_01-02.png 355w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><span style=\"color: #E8591C;\" class=\"stk-highlight\">Age<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">The age factor describes a population based on the age of the oldest person in the household.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-08-150x150.png\" alt=\"\" class=\"wp-image-551\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-08-150x150.png 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-08-300x300.png 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-08.png 355w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><span style=\"color: #E8591C;\" class=\"stk-highlight\">Household size<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">The household size factor describes a population based on the number of people in each household.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-thumbnail\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-13-150x150.png\" alt=\"\" class=\"wp-image-566\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-13-150x150.png 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-13-300x300.png 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/010224_SIRIUS_Pictogrammes_All_01-13.png 355w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><span style=\"color: #E8591C;\" class=\"stk-highlight\">Type of housing<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">The \u201ctype of housing\u201d factor describes the type of housing in which a population lives (detached houses and individual housing vs. terraced houses and multiple-unit housing).<\/p>\n<\/div>\n<\/div>\n\n<p>Dividuals\u00ae can be contracted through a data license, consultancy approaches or directly integrated in partner solutions. <a href=\"https:\/\/dividuals.be\/en\/specifications\/\">Find out more to get started with Dividuals\u00ae.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dividuals\u00ae segmentation classes the entire Belgian populati&#8230;<\/p>\n","protected":false},"author":1,"featured_media":810,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1090","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Specifications - Dividuals\u00ae by SIRIUS Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dividuals.be\/en\/specifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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