{"id":1088,"date":"2024-02-26T10:56:42","date_gmt":"2024-02-26T10:56:42","guid":{"rendered":"https:\/\/dividuals.be\/decouvrez-dividuals\/"},"modified":"2024-03-26T11:36:07","modified_gmt":"2024-03-26T11:36:07","slug":"decouvrez-dividuals","status":"publish","type":"page","link":"https:\/\/dividuals.be\/fr\/decouvrez-dividuals\/","title":{"rendered":"D\u00e9couvrez Dividuals\u00ae"},"content":{"rendered":"\n<p>Naviguer dans le paysage complexe et dynamique du march\u00e9 belge repr\u00e9sente un d\u00e9fi majeur pour les entreprises. Cependant, pour celles ayant la capacit\u00e9 de d\u00e9cortiquer ses complexit\u00e9s, il r\u00e9v\u00e8le un potentiel de march\u00e9 substantiel. Fort d&rsquo;une exp\u00e9rience \u00e9tendue de plus de 30 ans en g\u00e9omarketing, SIRIUS Insight a d\u00e9velopp\u00e9 la segmentation de consommateurs la plus avanc\u00e9e sur le march\u00e9 belge. Celle-ci permet aux entreprises d&rsquo;\u00e9tablir des connexions significatives avec leurs groupes cibles et d&rsquo;am\u00e9liorer les r\u00e9sultats commerciaux.<\/p>\n\n<h2 class=\"wp-block-heading\">Avec Dividuals\u00ae, vous pouvez visualiser la diversit\u00e9 de tous les consommateurs belges :<\/h2>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/DIVIDUALS-GRAPH-FR-1024x872.jpg\" alt=\"\" class=\"wp-image-888\" style=\"width:368px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Classification en <strong>10 segments et 37 sous-segments<\/strong> bas\u00e9e sur des similitudes.<\/li>\n\n\n\n<li>Organis\u00e9e en <strong>phases de vie<\/strong> en tenant compte notamment du niveau de vie, de l&rsquo;\u00e2ge et de la composition familiale.<\/li>\n\n\n\n<li><strong>Incluant des caract\u00e9ristiques sociod\u00e9mographiques, socio-\u00e9conomiques, habitat, environnementales et comportementales.<\/strong><\/li>\n\n\n\n<li>Disponible pour toutes les <strong>sections de rue<\/strong> en Belgique.<\/li>\n\n\n\n<li>100% conforme au <strong>RGPD<\/strong>.<\/li>\n\n\n\n<li><a href=\"https:\/\/dividuals.be\/fr\/specifications\/\">En savoir plus sur les sp\u00e9cifications techniques.<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Des connexions renforc\u00e9es avec les consommateurs belges<\/h2>\n\n<p><strong>Dividuals\u00ae cat\u00e9gorise les m\u00e9nages belges en 10 segments et 37 sous-segments, en utilisant plus de 2.000 variables. Cette perspective multidimensionnelle sur les m\u00e9nages int\u00e8gre de fa\u00e7on harmonieuse les \u00e9tapes de vie, les modes de vie et les traits comportementaux dans tous les aspects de vos op\u00e9rations commerciales.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Plus de 2 000 variables pour d\u00e9crire votre groupe cible.<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Dividuals\u00ae int\u00e8gre plus de 2.000 variables pour comprendre votre groupe cible et les activer de mani\u00e8re appropri\u00e9e. Nos bases de donn\u00e9es th\u00e9matiques incluent des th\u00e8mes tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donn\u00e9es <strong>sociod\u00e9mographiques<\/strong> et <strong>socio\u00e9conomiques<\/strong><\/li>\n\n\n\n<li><strong>Type de logement<\/strong> et \u00e9quipement de l\u2019habitat<\/li>\n\n\n\n<li>Contexte <strong>professionnel<\/strong><\/li>\n\n\n\n<li><strong>Loisirs<\/strong> et vacances<\/li>\n\n\n\n<li>Pr\u00e9f\u00e9rences <strong>d&rsquo;achat<\/strong> (en ligne et hors ligne)<\/li>\n\n\n\n<li><strong>Mobilit\u00e9<\/strong><\/li>\n\n\n\n<li><strong>Pr\u00e9f\u00e9rences alimentaires<\/strong> et de restauration<\/li>\n\n\n\n<li><strong>Consommation m\u00e9dia<\/strong><\/li>\n\n\n\n<li>Produits <strong>pharmaceutiques<\/strong> et de beaut\u00e9<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"786\" height=\"787\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited.jpg\" alt=\"\" class=\"wp-image-901\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited.jpg 786w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited-300x300.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited-150x150.jpg 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/iStock-1051239682-edited-768x769.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-darkgray-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"heading-69da41bf371f5\" class=\"align\" style=\"margin-top:0; margin-bottom:0\">\n <h2 style=\"text-align: \"class=\"custom-title text-primary font-title text-2xl lg:text-3xl font-bold pb-6 lg:mb-12\">Dividuals\u00ae, une solution<br><span class=\"text-secondary\">pour de nombreux d\u00e9partements<\/span><\/h2>\n<\/div>\n\n\n<p>De nombreux d\u00e9partements au sein d&rsquo;une entreprise b\u00e9n\u00e9ficieront de l&rsquo;investissement dans Dividuals\u00ae. Dividuals\u00ae est pr\u00e9cieux pour toutes les entreprises B2C, allant des services financiers \u00e0 du commerce de d\u00e9tail en passant par l&rsquo;automobile, les plateformes en ligne, et d\u2019autres encore.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing &amp; CRM<\/li>\n\n\n\n<li>Gestion du r\u00e9seau de points de vente<\/li>\n\n\n\n<li>D\u00e9partements de Business Intelligence &amp; Analytics<\/li>\n\n\n\n<li>D\u00e9partements Customer Insight &amp; Market Insight<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Forces de Dividuals\u00ae :<\/h2>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1358\" height=\"1357\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited.jpg\" alt=\"\" class=\"wp-image-910\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited.jpg 1358w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-300x300.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-1024x1024.jpg 1024w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-150x150.jpg 150w, https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/Dividuals-Map-edited-768x767.jpg 768w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Donn\u00e9es hautement fiables.<\/li>\n\n\n\n<li>Conformit\u00e9 au GDPR.<\/li>\n\n\n\n<li>Int\u00e9gration et connexion avec vos bases de donn\u00e9es.<\/li>\n\n\n\n<li>Plus de 2.000 variables pour comprendre les caract\u00e9ristiques et le comportement de clients.<\/li>\n\n\n\n<li>Repr\u00e9sentatif de tous les m\u00e9nages belges.<\/li>\n\n\n\n<li>Pr\u00e9cision au niveau de la section de rue.<\/li>\n\n\n\n<li>Solution \u00e9volutive, mises \u00e0 jour fr\u00e9quentes.<\/li>\n\n\n\n<li>Nombreux usages possibles.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<section id=\"call-to-action-69da41bf391b1\" class=\"alignnone my-20\">\n    <div class=\"bg-lightgray rounded-2xl mx-auto\">\n        <div class=\"content p-20\">\n                        <div class=\"flex w-full items-center justify-center\">\n                <a href=\"https:\/\/dividuals.be\/fr\/leaflets\/telechargez-la-brochure-dividuals\/\" class=\"btn bg-secondary\">T\u00e9l\u00e9chargez la brochure Dividuals\u00ae<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Naviguer dans le paysage complexe et dynamique du march\u00e9 be&#8230;<\/p>\n","protected":false},"author":1,"featured_media":823,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1088","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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