{"id":1366,"date":"2024-03-06T10:22:33","date_gmt":"2024-03-06T10:22:33","guid":{"rendered":"https:\/\/dividuals.be\/references\/"},"modified":"2025-10-10T09:18:25","modified_gmt":"2025-10-10T09:18:25","slug":"references","status":"publish","type":"page","link":"https:\/\/dividuals.be\/fr\/references\/","title":{"rendered":"R\u00e9f\u00e9rences"},"content":{"rendered":"\n<div id=\"heading-69e205a008ff4\" class=\" align\"\n\tstyle=\"margin-top:0; margin-bottom:0\">\n\t<div class=\"bg-lightgray rounded-lg p-20 text-center relative mt-48\">\n\t\t<div class=\"bg-white text-primary rounded-full p-4 absolute top-0 left-14 -translate-y-1\/2 w-[120px] h-[120px] bg-[length:80%] bg-center bg-no-repeat\"\n\t\t\tstyle=\"background-image:url('https:\/\/dividuals.be\/wp-content\/uploads\/2025\/09\/images.png');\">\n\n\t\t<\/div>\n\t\t<p><span style=\"color: #303480; font-family: Lato; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">\u00a0Beaucoup d\u2019enseignes se concentrent encore uniquement sur des parts de march\u00e9. Pour nous, ce n\u2019est plus suffisant.\u00a0<\/span><strong style=\"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: bolder; color: #303480; font-family: Lato; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; border: 0px solid #e5e7eb;\">Il faut conna\u00eetre ses clients, s\u2019assurer qu\u2019ils sont l\u00e0 o\u00f9 on veut s\u2019implanter, et construire notre d\u00e9veloppement autour d\u2019eux.\u00a0<\/strong><span style=\"color: #303480; font-family: Lato; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">Avec SIRIUS Insight, nous avons trouv\u00e9 un partenaire r\u00e9actif, capable de comprendre nos enjeux et d\u2019adapter son expertise \u00e0 notre vision. <\/span><\/p>\n<p><span style=\"color: #303480; font-family: Lato; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">Alexandre Terlinden, CEO de Delitraiteur<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"heading-69e205a00b3db\" class=\" align\"\n\tstyle=\"margin-top:0; margin-bottom:0\">\n\t<div class=\"bg-lightgray rounded-lg p-20 text-center relative mt-48\">\n\t\t<div class=\"bg-white text-primary rounded-full p-4 absolute top-0 left-14 -translate-y-1\/2 w-[120px] h-[120px] bg-[length:80%] bg-center bg-no-repeat\"\n\t\t\tstyle=\"background-image:url('https:\/\/dividuals.be\/wp-content\/uploads\/2025\/10\/l_handicap_descript_en_horiz_blue_rgb_2017-12-01_11-03-46_959.png');\">\n\n\t\t<\/div>\n\t\t<p>\u201cDividuals nous a permis de comprendre en profondeur les profils et motivations de nos donateurs. Cette vision pr\u00e9cise des m\u00e9nages belges nous a aid\u00e9s \u00e0 adapter notre collecte de fonds de mani\u00e8re personnalis\u00e9e et cibl\u00e9e, de la d\u00e9finition de la cible jusqu\u2019au message et aux canaux. Chaque \u00e9tape de notre strat\u00e9gie fundraising a gagn\u00e9 en efficacit\u00e9 gr\u00e2ce \u00e0 Dividuals.\u201d<\/p>\n<p>Thibault Conrotte, Fundraising Manager, Handicap International<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"heading-69e205a00c1fc\" class=\" align\"\n\tstyle=\"margin-top:0; margin-bottom:0\">\n\t<div class=\"bg-lightgray rounded-lg p-20 text-center relative mt-48\">\n\t\t<div class=\"bg-white text-primary rounded-full p-4 absolute top-0 left-14 -translate-y-1\/2 w-[120px] h-[120px] bg-[length:80%] bg-center bg-no-repeat\"\n\t\t\tstyle=\"background-image:url('https:\/\/dividuals.be\/wp-content\/uploads\/2024\/05\/BIMAT.png');\">\n\n\t\t<\/div>\n\t\t<p>Les donn\u00e9es socio-d\u00e9mographiques contenues dans Dividuals a permis au groupement BigMat d\u2019obtenir des informations d\u00e9taill\u00e9es importantes sur la population autour de ses 18 points de vente.<\/p>\n<p>Les r\u00e9sultats de l\u2019\u00e9tude men\u00e9e par SIRIUS Insight nous ont permis, \u00e0 la fois, de savoir o\u00f9 sont nos clients, mais aussi, de conna\u00eetre le potentiel de croissance de chacun de nos magasins.<\/p>\n<p>Gr\u00e2ce \u00e0 cette \u00e9tude, l\u2019enseigne BigMat a maintenant des bases solides pour prendre toutes les d\u00e9cisions strat\u00e9giques n\u00e9cessaires \u00e0 la continuation de sa croissance et pour cibler sa communication.<\/p>\n<p>SIRIUS Insight nous a accompagn\u00e9s pendant plusieurs mois de mani\u00e8re professionnelle, efficace, s\u2019est adapt\u00e9 \u00e0 notre timing et a toujours \u00e9t\u00e9 \u00e0 l\u2019\u00e9coute de nos besoins.<\/p>\n<p>Julie SENY, Coordinatrice BigMat Belgique<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"heading-69e205a00d051\" class=\" align\"\n\tstyle=\"margin-top:0; margin-bottom:0\">\n\t<div class=\"bg-lightgray rounded-lg p-20 text-center relative mt-48\">\n\t\t<div class=\"bg-white text-primary rounded-full p-4 absolute top-0 left-14 -translate-y-1\/2 w-[120px] h-[120px] bg-[length:80%] bg-center bg-no-repeat\"\n\t\t\tstyle=\"background-image:url('https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/maniet-e1710317518265.jpg');\">\n\n\t\t<\/div>\n\t\t<p>Collecte de donn\u00e9es, hyper personnalisation des offres, actions de fid\u00e9lit\u00e9,&#8230; nos actions visent \u00e0 toujours renforcer notre positionnement au sein de notre march\u00e9 dynamique.\u00a0Gr\u00e2ce \u00e0 Dividuals\u00ae nous connaissons leurs pr\u00e9f\u00e9rences m\u00e9dias et leur sensibilit\u00e9 face au retail, online,&#8230; Avec ces \u00e9l\u00e9ments en main nous pouvons d\u00e9sormais d\u00e9ployer des actions marketing pour renouveler notre client\u00e8le.<\/p>\n<p>Allison Vanderplancke, CEO, Maniet<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"heading-69e205a00dd40\" class=\" align\"\n\tstyle=\"margin-top:0; margin-bottom:0\">\n\t<div class=\"bg-lightgray rounded-lg p-20 text-center relative mt-48\">\n\t\t<div class=\"bg-white text-primary rounded-full p-4 absolute top-0 left-14 -translate-y-1\/2 w-[120px] h-[120px] bg-[length:80%] bg-center bg-no-repeat\"\n\t\t\tstyle=\"background-image:url('https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMG_Outdoor_W_KV_MASTER_RGB_BMG_Outdoor_W_KV_pos_mint_RGB.png');\">\n\n\t\t<\/div>\n\t\t<p>L\u2019affichage (digital) Out of Home a \u00e9t\u00e9 t\u00e9moin de l\u2019\u00e9volution de la publicit\u00e9 \u00e0 travers les \u00e2ges. Aujourd\u2019hui, alors que le num\u00e9rique fait face \u00e0 des incertitudes, le (D)OOH demeure un pilier de stabilit\u00e9. Gr\u00e2ce \u00e0 des innovations constantes dans le ciblage pr\u00e9cis, il s\u2019affirme comme le m\u00e9dia de demain, fort d\u2019un h\u00e9ritage solide.<br \/>\nVal\u00e9rie De Coster, Head Of Research and Insights @ Bauer Media Outdoor<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"heading-69e205a00eac6\" class=\" align\"\n\tstyle=\"margin-top:0; margin-bottom:0\">\n\t<div class=\"bg-lightgray rounded-lg p-20 text-center relative mt-48\">\n\t\t<div class=\"bg-white text-primary rounded-full p-4 absolute top-0 left-14 -translate-y-1\/2 w-[120px] h-[120px] bg-[length:80%] bg-center bg-no-repeat\"\n\t\t\tstyle=\"background-image:url('https:\/\/dividuals.be\/wp-content\/uploads\/2024\/02\/Matexi_Logo_No_Baseline_Full_Colour_CMYK.jpg');\">\n\n\t\t<\/div>\n\t\t<p>Les donn\u00e9es sociologiques, d\u00e9mographiques et \u00e9conomiques pr\u00e9sentes dans Dividuals permettent \u00e0 Matexi d\u2019obtenir une vue d\u00e9taill\u00e9e de la population locale.\u00a0Tant pour l\u2019\u00e9valuation des terrains, que pour le choix des types d\u2019habitations ou pour le profiling d\u2019acqu\u00e9reurs potentiels, Dividuals\u00ae est un outil d\u2019aide \u00e0 la d\u00e9cision important.<\/p>\n<p>Roel Helgers, Market Economist, Matexi<\/p>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1366","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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