{"id":1173,"date":"2024-03-13T06:37:27","date_gmt":"2024-03-13T06:37:27","guid":{"rendered":"https:\/\/dividuals.be\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/"},"modified":"2025-07-18T12:33:13","modified_gmt":"2025-07-18T12:33:13","slug":"een-strategisch-partnership-voor-digital-out-of-home-reclame","status":"publish","type":"post","link":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/","title":{"rendered":"Bauer Media Outdoor Belgium – UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME"},"content":{"rendered":"\n

Face aux d\u00e9fis du monde de la publicit\u00e9 tels que la disparition des cookies tiers, la perte d\u2019efficacit\u00e9 des m\u00e9dias classiques, la recherche de ciblages pouss\u00e9s, l\u2019affichage (D)OOH garde une position critique. En s\u2019associant avec SIRIUS Insight, Bauer Media Outdoor Belgium se positionne non seulement comme un innovateur, mais aussi comme le visage de la prochaine grande r\u00e9volution dans la publicit\u00e9 (D)OOH. Ensemble, avec pr\u00e9cision fine, les soci\u00e9t\u00e9s placent le micro-ciblage au premier plan pour r\u00e9pondre aux besoins des annonceurs. Val\u00e9rie De Coster, Head Of Research and Insights chez Bauer Media Outdoor Belgium<\/strong> nous explique la d\u00e9marche.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une offre sur mesure des annonceurs<\/h2>\n\n\n\n

Les r\u00e9seaux de panneaux\/\u00e9crans fig\u00e9s ne sont plus la seule option des annonceurs. Aujourd\u2019hui, les annonceurs peuvent b\u00e9n\u00e9ficier aupr\u00e8s de Bauer Media Outdoor Belgium de solutions de panneaux et d\u2019\u00e9crans plus affin\u00e9es et qui touchent de mani\u00e8re pr\u00e9cise le groupe cible. \u201c La s\u00e9lection des supports d\u2019affichage se fait selon plus de 550 crit\u00e8res, assurant ainsi une visibilit\u00e9 pertinente et optimale \u201d<\/strong> explique Val\u00e9rie De Coster. Gr\u00e2ce \u00e0 cette approche, le lien avec le public cible est intensifi\u00e9, rendant chaque campagne plus marquante. \u201cForts d\u2019une d\u00e9cennie d\u2019expertise en datas, nous nous distinguons avec les offres \u201cPeople & Places\u201d, largement reconnues pour leur richesse et leur fiabilit\u00e9, et qui sont des initiatives couronn\u00e9es par le Gold AMMA Award en 2017\u201d poursuit Val\u00e9rie De Coster.<\/p>\n\n\n\n

Des crit\u00e8res sociod\u00e9mographiques et d\u2019app\u00e9tence pour un ciblage pr\u00e9cis<\/h2>\n\n\n\n

Bauer Media Outdoor Belgium a transform\u00e9 la mani\u00e8re dont les annonceurs abordent leur public cible. Qu\u2019ils cherchent \u00e0 cibler des familles avec enfants, des m\u00e9nages ais\u00e9s, des professionnels, des m\u00e9nages int\u00e9ress\u00e9s par l\u2019\u00e9cologie ou des seniors amateurs de voyages de luxe, la palette de crit\u00e8res sociod\u00e9mographiques et comportementaux propos\u00e9e avec Dividuals permet d\u2019atteindre ces niches sp\u00e9cifiques<\/strong>. Les possibilit\u00e9s de ciblage ne se limitent pas l\u00e0 : composition familiale, revenus, type de r\u00e9sidence, loisirs, pr\u00e9f\u00e9rences d\u2019achats en ligne ou en magasin, habitudes alimentaires, marques favorites<\/strong>, et bien plus encore, sont d\u00e9sormais des leviers pour cr\u00e9er des campagnes d\u2019affichage ultra-cibl\u00e9es.<\/p>\n\n\n\n

L\u2019adoption du programmatique par Bauer Media Outdoor Belgium<\/h2>\n\n\n\n

Toujours \u00e0 la pointe de l\u2019innovation, Bauer Media Outdoor Belgium a adopt\u00e9 la r\u00e9volution programmatique. Cette approche d\u2019achat automatis\u00e9 d\u2019espaces publicitaires, s\u2019appuie sur la technologie et des donn\u00e9es en temps r\u00e9el. Gr\u00e2ce \u00e0 l\u2019approche affinitaire, Bauer Media Outdoor Belgium garantit aux annonceurs que chaque espace publicitaire de ses panneaux digitaux est optimis\u00e9 en termes de co\u00fbts et cibl\u00e9 avec pr\u00e9cision.<\/strong> Ainsi, chaque annonce d\u00e9livr\u00e9e prend en compte l\u2019audience, ses int\u00e9r\u00eats et ses comportements, offrant aux annonceurs un retour sur investissement maximis\u00e9.<\/p>\n\n\n\n

\n

L\u2019affichage (digital) Out of Home a \u00e9t\u00e9 t\u00e9moin de l\u2019\u00e9volution de la publicit\u00e9 \u00e0 travers les \u00e2ges.
Aujourd\u2019hui, alors que le num\u00e9rique fait face \u00e0 des incertitudes, le (D)OOH demeure un pilier de stabilit\u00e9.
Gr\u00e2ce \u00e0 des innovations constantes dans le ciblage pr\u00e9cis, il s\u2019affirme comme le m\u00e9dia de demain, fort d\u2019un h\u00e9ritage solide.Val\u00e9rie De Coster, Head Of Research and Insights @ Bauer Media Outdoor Belgium<\/p>\n<\/blockquote>\n\n\n\n

Des donn\u00e9es robustes au service du ciblage<\/h2>\n\n\n\n

Bauer Media Outdoor Belgium, appuy\u00e9 par SIRIUS Insight depuis 2016, a adopt\u00e9 une approche innovante pour le ciblage bas\u00e9e sur les affinit\u00e9s des m\u00e9nages. La fiabilit\u00e9 des donn\u00e9es, la m\u00e9thodologie transparente et l\u2019\u00e9valuation rigoureuse des audiences sont centrales dans cette collaboration.<\/strong> En se concentrant sur les zones d\u2019influence des panneaux\/\u00e9crans et gr\u00e2ce \u00e0 l\u2019introduction de Dividuals\u00ae, Bauer Media Outdoor Belgium peut d\u00e9sormais proposer un large \u00e9ventail de scores bas\u00e9s sur des crit\u00e8res affinitaires, sociod\u00e9mographiques et socio\u00e9conomiques.<\/p>\n\n\n\n

Transparence et robustesse<\/h2>\n\n\n\n

Bauer Media Outdoor Belgium place la transparence au c\u0153ur de sa strat\u00e9gie. La notori\u00e9t\u00e9 de SIRIUS Insight, la clart\u00e9 des m\u00e9thodes utilis\u00e9es et la robustesse des donn\u00e9es permettent \u00e0 Bauer Media Outdoor Belgium d\u2019\u00e9laborer un lien de confiance avec les annonceurs.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

L\u2019\u00c9lan de Bauer Media Outdoor Belgium<\/h2>\n\n\n\n

Dans un monde o\u00f9 la digitalisation \u00e9volue \u00e0 une vitesse fulgurante, Bauer Media Outdoor Belgium, avec son approche bas\u00e9e sur les affinit\u00e9s et le programmatique, s\u2019annonce comme le pilier de l\u2019avenir de la publicit\u00e9 ext\u00e9rieure. La pr\u00e9cision sera le ma\u00eetre-mot de demain.<\/p>\n","protected":false},"excerpt":{"rendered":"

Face aux d\u00e9fis du monde de la publicit\u00e9 tels que la dispar…<\/p>\n","protected":false},"author":2,"featured_media":1969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[58],"class_list":["post-1173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-cases","tag-targeting-fr"],"acf":[],"yoast_head":"\nBauer Media Outdoor Belgium - UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME - Dividuals\u00ae by SIRIUS Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bauer Media Outdoor Belgium - UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME - Dividuals\u00ae by SIRIUS Insight\" \/>\n<meta property=\"og:description\" content=\"Face aux d\u00e9fis du monde de la publicit\u00e9 tels que la dispar...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/\" \/>\n<meta property=\"og:site_name\" content=\"Dividuals\u00ae by SIRIUS Insight\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T06:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T12:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karolien Sottiaux\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolien Sottiaux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/\"},\"author\":{\"name\":\"Karolien Sottiaux\",\"@id\":\"https:\/\/dividuals.be\/fr\/#\/schema\/person\/fc4665ad34f8c9cad39c05aea3c8044e\"},\"headline\":\"Bauer Media Outdoor Belgium – UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME\",\"datePublished\":\"2024-03-13T06:37:27+00:00\",\"dateModified\":\"2025-07-18T12:33:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/\"},\"wordCount\":787,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dividuals.be\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg\",\"keywords\":[\"TARGETING\"],\"articleSection\":[\"Client Case\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/\",\"url\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/\",\"name\":\"Bauer Media Outdoor Belgium - UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME - Dividuals\u00ae by SIRIUS Insight\",\"isPartOf\":{\"@id\":\"https:\/\/dividuals.be\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg\",\"datePublished\":\"2024-03-13T06:37:27+00:00\",\"dateModified\":\"2025-07-18T12:33:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage\",\"url\":\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg\",\"contentUrl\":\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dividuals.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bauer Media Outdoor Belgium – UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dividuals.be\/fr\/#website\",\"url\":\"https:\/\/dividuals.be\/fr\/\",\"name\":\"Dividuals\u00ae by SIRIUS Insight\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/dividuals.be\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dividuals.be\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dividuals.be\/fr\/#organization\",\"name\":\"Dividuals\u00ae by SIRIUS Insight\",\"url\":\"https:\/\/dividuals.be\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/dividuals.be\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/dividuals_colors_baseline_digital.jpg\",\"contentUrl\":\"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/dividuals_colors_baseline_digital.jpg\",\"width\":1642,\"height\":1147,\"caption\":\"Dividuals\u00ae by SIRIUS Insight\"},\"image\":{\"@id\":\"https:\/\/dividuals.be\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/sirius-insight\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dividuals.be\/fr\/#\/schema\/person\/fc4665ad34f8c9cad39c05aea3c8044e\",\"name\":\"Karolien Sottiaux\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g\",\"caption\":\"Karolien Sottiaux\"},\"url\":\"https:\/\/dividuals.be\/fr\/author\/karolien-sottiauxsiriusinsight-be\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bauer Media Outdoor Belgium - UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME - Dividuals\u00ae by SIRIUS Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/","og_locale":"fr_FR","og_type":"article","og_title":"Bauer Media Outdoor Belgium - UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME - Dividuals\u00ae by SIRIUS Insight","og_description":"Face aux d\u00e9fis du monde de la publicit\u00e9 tels que la dispar...","og_url":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/","og_site_name":"Dividuals\u00ae by SIRIUS Insight","article_published_time":"2024-03-13T06:37:27+00:00","article_modified_time":"2025-07-18T12:33:13+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg","type":"image\/jpeg"}],"author":"Karolien Sottiaux","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Karolien Sottiaux","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#article","isPartOf":{"@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/"},"author":{"name":"Karolien Sottiaux","@id":"https:\/\/dividuals.be\/fr\/#\/schema\/person\/fc4665ad34f8c9cad39c05aea3c8044e"},"headline":"Bauer Media Outdoor Belgium – UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME","datePublished":"2024-03-13T06:37:27+00:00","dateModified":"2025-07-18T12:33:13+00:00","mainEntityOfPage":{"@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/"},"wordCount":787,"commentCount":0,"publisher":{"@id":"https:\/\/dividuals.be\/fr\/#organization"},"image":{"@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage"},"thumbnailUrl":"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg","keywords":["TARGETING"],"articleSection":["Client Case"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/","url":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/","name":"Bauer Media Outdoor Belgium - UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME - Dividuals\u00ae by SIRIUS Insight","isPartOf":{"@id":"https:\/\/dividuals.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage"},"image":{"@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage"},"thumbnailUrl":"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg","datePublished":"2024-03-13T06:37:27+00:00","dateModified":"2025-07-18T12:33:13+00:00","breadcrumb":{"@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#primaryimage","url":"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg","contentUrl":"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/07\/BMO_RMB-Adshel-Live-WP1355_light.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/dividuals.be\/fr\/client-cases\/een-strategisch-partnership-voor-digital-out-of-home-reclame\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dividuals.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Bauer Media Outdoor Belgium – UNE ALLIANCE STRAT\u00c9GIQUE POUR LA PUBLICIT\u00c9 (DIGITALE) OUT OF HOME"}]},{"@type":"WebSite","@id":"https:\/\/dividuals.be\/fr\/#website","url":"https:\/\/dividuals.be\/fr\/","name":"Dividuals\u00ae by SIRIUS Insight","description":"","publisher":{"@id":"https:\/\/dividuals.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dividuals.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/dividuals.be\/fr\/#organization","name":"Dividuals\u00ae by SIRIUS Insight","url":"https:\/\/dividuals.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/dividuals.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/dividuals_colors_baseline_digital.jpg","contentUrl":"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/dividuals_colors_baseline_digital.jpg","width":1642,"height":1147,"caption":"Dividuals\u00ae by SIRIUS Insight"},"image":{"@id":"https:\/\/dividuals.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/sirius-insight"]},{"@type":"Person","@id":"https:\/\/dividuals.be\/fr\/#\/schema\/person\/fc4665ad34f8c9cad39c05aea3c8044e","name":"Karolien Sottiaux","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g","caption":"Karolien Sottiaux"},"url":"https:\/\/dividuals.be\/fr\/author\/karolien-sottiauxsiriusinsight-be\/"}]}},"_links":{"self":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts\/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":2,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"predecessor-version":[{"id":1973,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts\/1173\/revisions\/1973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/media\/1969"}],"wp:attachment":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}