{"id":1181,"date":"2024-03-13T06:41:30","date_gmt":"2024-03-13T06:41:30","guid":{"rendered":"https:\/\/dividuals.be\/?p=1181"},"modified":"2024-03-13T06:46:35","modified_gmt":"2024-03-13T06:46:35","slug":"matexi-des-donnees-detaillees-des-menages-dans-le-quartier","status":"publish","type":"post","link":"https:\/\/dividuals.be\/fr\/client-cases\/matexi-des-donnees-detaillees-des-menages-dans-le-quartier\/","title":{"rendered":"MATEXI : Des donn\u00e9es d\u00e9taill\u00e9es des m\u00e9nages \u00ab dans le quartier \u00bb"},"content":{"rendered":"\n

En tant que promoteur de quartiers, Matexi construit depuis plus de 75 ans des maisons et appartements durables dans toute la Belgique. Pour eux, il est capital de proposer le type d\u2019habitation appropri\u00e9, \u00e0 l\u2019emplacement ad\u00e9quat et aux m\u00e9nages app\u00e9tents \u00e0 cette offre. De ce fait, Dividuals\u00ae est un atout pr\u00e9cieux et objectif, permettant \u00e0 Matexi de bien pr\u00e9parer les projets de construction. Roel Helgers, Market Economist chez Matexi, nous explique comment Dividuals\u00ae est int\u00e9gr\u00e9 dans leurs analyses.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dividuals\u00ae : d\u00e9couvrir la diversit\u00e9 des m\u00e9nages locaux<\/h2>\n\n\n\n

La segmentation des consommateurs belges, Dividuals\u00ae, r\u00e9partit les m\u00e9nages de Belgique en 10 segments et 37 sous-segments. Elle donne
une vue claire des phases de vie, la d\u00e9mographie, des conditions de vie, du mode de vie et du type d\u2019habitation de l\u2019ensemble des m\u00e9nages. La
disponibilit\u00e9 de Dividuals\u00ae pour chaque section de rue permet de r\u00e9aliser de nombreuses analyses d\u00e9taill\u00e9es telles que le profiling des clients,
l\u2019exploration locale, l\u2019analyse de zones de chalandise, l\u2019estimation d\u2019un chiffre d\u2019affaires d\u2019un nouveau point de vente, et bien plus encore.<\/p>\n\n\n\n

La majorit\u00e9 des acqu\u00e9reurs r\u00e9side \u00e0 proximit\u00e9 des quartiers Matexi<\/h2>\n\n\n\n

L\u2019exp\u00e9rience de Matexi leur apprend que la majorit\u00e9 de leurs habitations sont acquises par des m\u00e9nages provenant de la r\u00e9gion imm\u00e9diate de ses quartiers. En analysant les profils Dividuals\u00ae des m\u00e9nages de cette zone, Matexi peut adapter pr\u00e9cis\u00e9ment ses pr\u00e9visions de vente.<\/p>\n\n\n\n

La construction de quartiers est un processus long et qui exige des ressources financi\u00e8res importantes. \u00ab Entre l\u2019acquisition du terrain et la remise des habitations il s\u2019\u00e9coule plus de 7 ann\u00e9es \u00bb, explique Roel. \u00ab En d\u00e9crivant les segments Dividuals\u00ae habitant \u00e0 proximit\u00e9 des projets aux d\u00e9veloppeurs, aux architectes et au comit\u00e9 d\u2019investissement, ceux-ci ont une meilleure vue de la composition de la population locale, de leurs caract\u00e9ristiques et de leurs attentes. Ceci permet de prendre tous ces \u00e9l\u00e9ments en compte dans le d\u00e9veloppement d\u2019un projet adapt\u00e9. \u00bb<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Information rapide et objective des caract\u00e9ristiques des m\u00e9nages locaux<\/h2>\n\n\n\n

Tant pour l\u2019achat d\u2019un site que pour la s\u00e9lection du projet de construction adapt\u00e9, la connaissance locale est essentielle. \u00ab Les investisseurs et les architectes ne connaissent pas chaque d\u00e9tail et sp\u00e9cificit\u00e9 de chaque localit\u00e9 belge \u00bb raconte Roel. \u00ab Avec Dividuals\u00ae, il est possible d\u2019avoir imm\u00e9diatement une vue d\u00e9taill\u00e9e des caract\u00e9ristiques de la population qui y r\u00e9side. \u00bb<\/strong><\/p>\n\n\n\n

Matexi utilise d\u2019une part les segments Dividuals\u00ae, mais d\u2019autre part, ils font \u00e9galement appel aux facteurs Dividuals\u00ae<\/strong> sous-jacents. Ceux-ci permettent de visualiser ind\u00e9pendamment le niveau de prosp\u00e9rit\u00e9, l\u2019\u00e2ge moyen, la composition familiale et les types d\u2019habitations de la zone \u00e9tudi\u00e9e.<\/p>\n\n\n\n

Lorsque Matexi souhaite obtenir une vue d\u00e9taill\u00e9e d\u2019une r\u00e9gion, les donn\u00e9es sont utilis\u00e9es \u00e0 l\u2019\u00e9chelle de la section de rue. A contrario, dans la recherche de tendances sp\u00e9cifiques, ils feront plut\u00f4t les analyses \u00e0 l\u2019\u00e9chelle communale. \u00ab Dans certaines r\u00e9gions, comme par exemple \u00e0 Bruxelles, la population est particuli\u00e8rement diversifi\u00e9e, le niveau de d\u00e9tail que Dividuals\u00ae offre est alors particuli\u00e8rement int\u00e9ressant\u00bb, compl\u00e8te Roel.<\/p>\n\n\n\n

Une aide \u00e0 la d\u00e9cision<\/h2>\n\n\n\n

\u00ab En tenant compte de caract\u00e9ristiques telles que les revenus, l\u2019\u00e2ge, la composition familiale, \u2026 des m\u00e9nages, nous sommes en mesure de r\u00e9aliser des dossiers fond\u00e9s sur des \u00e9l\u00e9ments clairement quantifiables \u00bb, explique Roel.<\/p>\n\n\n\n

\u00ab Les donn\u00e9es issues de Dividuals\u00ae nous permettent de prendre des d\u00e9cisions objectives et ce, \u00e0 plusieurs niveaux. Tant les d\u00e9veloppeurs que le comit\u00e9 d\u2019investissement sont en mesure d\u2019objectiver leurs intuitions sur base de donn\u00e9es fiables et d\u00e9taill\u00e9es. Au niveau strat\u00e9gique, Matexi utilise Dividuals\u00ae pour observer les variations importantes et inclure ces tendances dans la strat\u00e9gie \u00e0 long terme \u00bb, conclut Roel.<\/p>\n\n\n\n

MATEXI<\/h2>\n\n\n\n
    \n
  • Plus de 350 collaborateurs et 3.000 emplois indirectes<\/li>\n\n\n\n
  • 1.500 habitations vendues annuellement<\/li>\n\n\n\n
  • Pr\u00e9sent dans 350 communes<\/li>\n<\/ul>\n\n\n\n
    \n

    \u00ab Les donn\u00e9es sociologiques, d\u00e9mographiques et \u00e9conomiques pr\u00e9sentes dans Dividuals permettent \u00e0 Matexi d\u2019obtenir une vue d\u00e9taill\u00e9e de la population locale. Tant pour l\u2019\u00e9valuation des terrains, que pour le choix des types d\u2019habitations ou pour le profiling d\u2019acqu\u00e9reurs potentiels, Dividuals\u00ae est un outil d\u2019aide \u00e0 la d\u00e9cision important. \u00bb Roel Helgers, Market Economist chez Matexi<\/p>\n<\/blockquote>\n\n\n\n

    \u00c0 propos de Dividuals\u00ae<\/h2>\n\n\n\n

    Dividuals\u00ae permet de visualiser la diversit\u00e9 des consommateurs belges afin d\u2019isoler des clients et prospects. Vous pourrez ainsi d\u00e9finir qui ils sont, o\u00f9 ils vivent, quel est leur \u00e2ge, comment ils consomment, se comportent, quels m\u00e9dias ils consultent<\/strong>\u2026 Les donn\u00e9es sont \u00e9tendues \u00e0 l\u2019ensemble de la population pour vous permettre de mieux explorer le march\u00e9 avec de nombreuses nuances. Vous visualisez ainsi la totalit\u00e9 des m\u00e9nages belges, regroup\u00e9s en fonction de leurs similitudes et localis\u00e9s avec pr\u00e9cision.<\/p>\n\n\n\n

    \u00c9volutive et puissante, cette segmentation vous permet de d\u00e9finir une strat\u00e9gie marketing ou de d\u00e9veloppement de votre r\u00e9seau retail, d\u2019identifier, de quantifier et de localiser vos cibles, d\u2019\u00e9tablir des mod\u00e8les statistiques\u2026 Les applications sont infinies gr\u00e2ce \u00e0 une segmentation pointue int\u00e9grant plus de 2.000 crit\u00e8res.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En tant que promoteur de quartiers, Matexi construit depuis …<\/p>\n","protected":false},"author":2,"featured_media":1179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[42,45],"class_list":["post-1181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-cases","tag-expansion-fr","tag-profiling-fr"],"acf":[],"yoast_head":"\nMATEXI : Des donn\u00e9es d\u00e9taill\u00e9es des m\u00e9nages \u00ab dans le quartier \u00bb - Dividuals\u00ae by SIRIUS Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dividuals.be\/fr\/client-cases\/matexi-des-donnees-detaillees-des-menages-dans-le-quartier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MATEXI : Des donn\u00e9es d\u00e9taill\u00e9es des m\u00e9nages \u00ab dans le quartier \u00bb - 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