{"id":1945,"date":"2025-06-14T10:08:04","date_gmt":"2025-06-14T10:08:04","guid":{"rendered":"https:\/\/dividuals.be\/blog\/le-logement-en-belgique-qui-vit-ou-et-comment\/"},"modified":"2025-06-14T10:31:07","modified_gmt":"2025-06-14T10:31:07","slug":"le-logement-en-belgique-qui-vit-ou-et-comment","status":"publish","type":"post","link":"https:\/\/dividuals.be\/fr\/blog\/le-logement-en-belgique-qui-vit-ou-et-comment\/","title":{"rendered":"Le logement en Belgique : qui vit o\u00f9 et comment ?"},"content":{"rendered":"\n<p>En Belgique, 64 % des m\u00e9nages sont aujourd\u2019hui propri\u00e9taires de leur logement. Derri\u00e8re cette moyenne se cachent cependant de grandes diff\u00e9rences. Dans cet article, nous combinons les donn\u00e9es de Statbel \u00e0 notre segmentation consommateurs <a href=\"https:\/\/dividuals.be\/fr\/decouvrez-dividuals\/\"><strong>Dividuals <\/strong><\/a>pour mieux comprendre comment vivent les Belges : <strong>qui est propri\u00e9taire, qui loue, qui d\u00e9m\u00e9nage le plus souven<\/strong>t, et surtout, qu\u2019est-ce que cela vous apprend sur votre public cible ?  <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Propri\u00e9taire ou locataire : o\u00f9 vivent les Belges ?<\/strong><\/h2>\n\n<p>Aujourd\u2019hui, 64 % des m\u00e9nages belges sont propri\u00e9taires, contre 36 % qui louent leur logement. Mais cette moyenne masque de fortes disparit\u00e9s r\u00e9gionales : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>En <strong>Flandre<\/strong>, 70 % des m\u00e9nages sont <strong>propri\u00e9taires<\/strong>.<\/li>\n\n\n\n<li>En <strong>Wallonie <\/strong>: <strong>64 %<\/strong>.<\/li>\n\n\n\n<li>\u00c0 <strong>Bruxelles<\/strong> : \u00e0 peine<strong> 38 %<\/strong>.<\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/ownership-status-1024x444.jpg\" alt=\"\" class=\"wp-image-1930\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/ownership-status-1024x444.jpg 1024w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/ownership-status-300x130.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/ownership-status-768x333.jpg 768w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/ownership-status-1536x666.jpg 1536w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/ownership-status.jpg 1827w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>La part des m\u00e9nages propri\u00e9taires en Flandre est donc <strong>32 % plus \u00e9lev\u00e9e qu\u2019\u00e0 Bruxelles<\/strong>, et <strong>6 % plus \u00e9lev\u00e9e qu\u2019en Wallonie<\/strong>. Ces \u00e9carts s\u2019expliquent notamment par les <strong>niveaux de revenus<\/strong>, mais aussi par le profil du consommateur. Notre segmentation <em><a href=\"https:\/\/dividuals.be\/fr\/decouvrez-dividuals\/\">Dividuals<\/a><\/em> marque clairement le lien entre m\u00e9nages \u00e0 revenus plus \u00e9lev\u00e9s et le fait d\u2019\u00eatre propri\u00e9taire. A contrario, les locataires sont souvent plus jeunes ou en transition de vie.  <\/p>\n\n<p>En croisant diff\u00e9rentes sources, nous constatons \u00e9galement qu\u2019<strong>entre 5 % et 10 % des m\u00e9nages belges poss\u00e8dent plusieurs logements<\/strong>, souvent pour des raisons <strong>d\u2019investissement ou de constitution de patrimoine<\/strong>. <\/p>\n\n<p>Votre produit ou service s\u2019adresse-t-il sp\u00e9cifiquement aux propri\u00e9taires ? Gr\u00e2ce \u00e0 <a href=\"https:\/\/dividuals.be\/fr\/debuter-avec-dividuals\/\">Dividuals<\/a>, vous pouvez cartographier votre public avec pr\u00e9cision et affiner vos actions marketing. <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Les Belges d\u00e9m\u00e9nagent-ils souvent ?<\/strong><\/h2>\n\n<p><strong>4 m\u00e9nages sur 10 en Belgique ont d\u00e9m\u00e9nag\u00e9 au cours des cinq derni\u00e8res ann\u00e9es<\/strong>. Et l\u00e0 encore, les diff\u00e9rences r\u00e9gionales sont frappantes : <\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>Did not move<\/th><th>Moved 1x<\/th><th>Moved 2x<\/th><th>Moved 3x or more<\/th><\/tr><\/thead><tbody><tr><td>Belgium<\/td><td>60%<\/td><td>28%<\/td><td>9%<\/td><td>3%<\/td><\/tr><tr><td>Flanders<\/td><td>62%<\/td><td>27%<\/td><td>8%<\/td><td>3%<\/td><\/tr><tr><td>Wallonia<\/td><td>60%<\/td><td>28%<\/td><td>9%<\/td><td>3%<\/td><\/tr><tr><td>Brussels<\/td><td><strong>48%<\/strong><\/td><td><strong>34%<\/strong><\/td><td><strong>12%<\/strong><\/td><td><strong>6%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>\u00c0 <strong>Bruxelles, un m\u00e9nage sur deux a d\u00e9m\u00e9nag\u00e9 au moins une fois<\/strong> en cinq ans, et <strong>18 % ont d\u00e9m\u00e9nag\u00e9 deux fois ou plus<\/strong>. La fr\u00e9quence \u00e9lev\u00e9e des d\u00e9m\u00e9nagements est li\u00e9e au taux \u00e9lev\u00e9 de locataires, mais aussi \u00e0 <strong>l\u2019\u00e2ge et \u00e0 la phase de vie<\/strong>. En effet, \u00e0 Bruxelles, l\u2019\u00e2ge moyen des m\u00e9nages est plus bas et la part des m\u00e9nages isol\u00e9s plus \u00e9lev\u00e9e que dans les autres r\u00e9gions. Les jeunes familles ou les personnes seules d\u00e9m\u00e9nagent logiquement plus souvent.   <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Moving-behaviour-1024x417.jpg\" alt=\"\" class=\"wp-image-1934\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Moving-behaviour-1024x417.jpg 1024w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Moving-behaviour-300x122.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Moving-behaviour-768x313.jpg 768w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Moving-behaviour-1536x625.jpg 1536w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Moving-behaviour.jpg 1886w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Comment les Belges vivent-ils aujourd\u2019hui ?<\/strong><\/h2>\n\n<p>La mani\u00e8re de vivre varie fortement selon la r\u00e9gion et le type de m\u00e9nage. En moyenne, <strong>27 % des familles vivent dans un appartement<\/strong>, mais ce chiffre monte \u00e0 <strong>65 % \u00e0 Bruxelles<\/strong>, tandis qu\u2019en <strong>Wallonie, seule une famille sur cinq<\/strong> habite en appartement. <\/p>\n\n<p>L\u2019habitat partag\u00e9 reste limit\u00e9 (2 % au niveau national), mais ce chiffre grimpe dans les groupes jeunes et urbains. \u00c0 Bruxelles, <strong>14 % du segment <a href=\"https:\/\/dividuals.be\/fr\/leaflets\/telechargez-la-fiche-technique-des-sous-segments-dividuals\/\">Dividuals B \u00ab L\u2019avenir en main \u00bb<\/a> vivent dans un logement partag\u00e9,<\/strong> un signe clair de l\u2019\u00e9volution des formes d\u2019habitat selon les styles de vie. <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Le jardin, bien plus qu\u2019un d\u00e9tail<\/strong><\/h2>\n\n<p>Souvent oubli\u00e9, mais pourtant essentiel dans l\u2019habitat belge : <strong>le jardin<\/strong>. Malgr\u00e9 la densification des villes, l\u2019acc\u00e8s \u00e0 un espace ext\u00e9rieur reste un crit\u00e8re important pour de nombreuses familles. <strong>70 % des m\u00e9nages belges disposent d\u2019un jardin<\/strong>. <\/p>\n\n<p>Mais l\u00e0 encore, les diff\u00e9rences r\u00e9gionales sont significatives :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>En <strong>Flandre<\/strong>, <strong>trois m\u00e9nages sur quatre (75 %)<\/strong> ont un jardin.<\/li>\n\n\n\n<li>En <strong>Wallonie<\/strong>, c\u2019est <strong>72 %<\/strong>.<\/li>\n\n\n\n<li>\u00c0 <strong>Bruxelles<\/strong>, ce chiffre chute fortement : <strong>37 %<\/strong> des familles y ont acc\u00e8s \u00e0 un jardin.<\/li>\n<\/ul>\n\n<p>Ce foss\u00e9 explique en partie la pr\u00e9f\u00e9rence pour la p\u00e9riph\u00e9rie : familles avec enfants, amateurs de calme ou de nature, ou personnes ayant besoin d\u2019espace pour leurs loisirs privil\u00e9gient souvent un logement avec jardin. Pour beaucoup de Belges, le jardin n\u2019est donc pas un luxe, mais un choix de vie d\u00e9lib\u00e9r\u00e9. <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>La maison connect\u00e9e : qui opte pour des solutions intelligentes ?<\/strong><\/h2>\n\n<p>En mati\u00e8re de s\u00e9curit\u00e9 et d\u2019\u00e9nergie, les pr\u00e9f\u00e9rences r\u00e9sidentielles diff\u00e8rent aussi. Les <strong>syst\u00e8mes d\u2019alarme<\/strong> sont surtout pr\u00e9sents chez les propri\u00e9taires \u00e0 <strong>revenu \u00e9lev\u00e9<\/strong> (30 % au niveau national), tandis que <strong>41 % des m\u00e9nages en Flandre ont des <\/strong>panneaux photovolta\u00efques sur leur toit. En <strong>Wallonie, ce chiffre est de 28 %<\/strong>, contre seulement <strong>11 %<\/strong> \u00e0 <strong>Bruxelles<\/strong>. <\/p>\n\n<p>Les <strong>pompes \u00e0 chaleur<\/strong> sont caract\u00e9ristiques des profils de consommateurs progressistes :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>16 % du <a href=\"https:\/\/dividuals.be\/fr\/leaflets\/telechargez-la-fiche-technique-des-sous-segments-dividuals\/\">segment F \u00ab A toute allure \u00bb <\/a><\/strong>ont investi dans une pompe \u00e0 chaleur.<\/li>\n\n\n\n<li>Contre seulement <strong>5 % du <a href=\"https:\/\/dividuals.be\/fr\/leaflets\/telechargez-la-fiche-technique-des-sous-segments-dividuals\/\">segment A \u00ab Un jour apr\u00e8s l\u2019autre \u00bb<\/a><\/strong>.<\/li>\n<\/ul>\n\n<p>Et puis il y a les gadgets intelligents : <strong>tondeuses robots<\/strong>, <strong>aspirateurs robots<\/strong>, <strong>batteries domestiques<\/strong>. Qui les utilise ? Qui s\u2019y int\u00e9resse ?   <a href=\"https:\/\/dividuals.be\/fr\/contact\/\">Nous menons l\u2019enqu\u00eate pour vous.<\/a><\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Solar-panel-equipment-1-1024x471.jpg\" alt=\"\" class=\"wp-image-1948\" srcset=\"https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Solar-panel-equipment-1-1024x471.jpg 1024w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Solar-panel-equipment-1-300x138.jpg 300w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Solar-panel-equipment-1-768x353.jpg 768w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Solar-panel-equipment-1-1536x706.jpg 1536w, https:\/\/dividuals.be\/wp-content\/uploads\/2025\/06\/Solar-panel-equipment-1.jpg 1753w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Connaissez-vous vraiment votre public cible ?<\/strong><\/h2>\n\n<p>La mani\u00e8re d\u2019habiter en dit long sur les gens : leur phase de vie, leur pouvoir d\u2019achat, leurs attentes et leurs habitudes. Que vous travailliez dans l\u2019immobilier, l\u2019\u00e9nergie, l\u2019am\u00e9nagement de l\u2019habitat ou la technologie grand public, pour r\u00e9ussir, <strong>vous devez savoir qui est votre cible et o\u00f9 elle se trouve<\/strong>.  <\/p>\n\n<p><strong>Vous souhaitez savoir quels m\u00e9nages ach\u00e8tent vos produits ? Ou qui montre de l\u2019int\u00e9r\u00eat pour votre service ? <a href=\"https:\/\/dividuals.be\/fr\/contact\/\">Contactez-nous pour une analyse de votre public cible <\/a>et d\u00e9couvrez comment les atteindre de mani\u00e8re cibl\u00e9e et efficace. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Belgique, 64 % des m\u00e9nages sont aujourd\u2019hui propri\u00e9ta&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[45,58,56],"class_list":["post-1945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-profiling-fr","tag-targeting-fr","tag-trends-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le logement en Belgique : qui vit o\u00f9 et comment ? - Dividuals\u00ae by SIRIUS Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dividuals.be\/fr\/blog\/le-logement-en-belgique-qui-vit-ou-et-comment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le logement en Belgique : qui vit o\u00f9 et comment ? 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