{"id":2030,"date":"2025-10-10T09:05:18","date_gmt":"2025-10-10T09:05:18","guid":{"rendered":"https:\/\/dividuals.be\/blog\/handicap-international-developper-la-collecte-de-fonds-prives-avec-dividuals\/"},"modified":"2025-10-10T09:14:49","modified_gmt":"2025-10-10T09:14:49","slug":"handicap-international-developper-la-collecte-de-fonds-prives-avec-dividuals","status":"publish","type":"post","link":"https:\/\/dividuals.be\/fr\/client-cases\/handicap-international-developper-la-collecte-de-fonds-prives-avec-dividuals\/","title":{"rendered":"Handicap International : D\u00e9velopper la collecte de fonds priv\u00e9s avec Dividuals"},"content":{"rendered":"\n
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Dans les ONG, la collecte de fonds priv\u00e9s est un \u00e9l\u00e9ment charni\u00e8re pour assurer la mise en oeuvre de leur mission. Chaque initiative doit \u00eatre \u00e9valu\u00e9e en termes de retour sur investissement : identifier les donateurs potentiels, les atteindre de mani\u00e8re cibl\u00e9e, avec les bons arguments et aux bons endroits.<\/strong> C\u2019est exactement le d\u00e9fi qu\u2019Handicap International a choisi de relever gr\u00e2ce \u00e0 Dividuals. Thibault Conrotte, Fundraising Manager chez Handicap International explique leur d\u00e9marche. <\/p>\n<\/div>\n<\/div>\n\n

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Une mission globale, des ressources locales<\/h2>\n\n\n\n

Fond\u00e9e au d\u00e9but des ann\u00e9es 80, Handicap International agit dans plus de 60 pays pour venir en aide aux personnes en situation de handicap dans des contextes humanitaires souvent complexes. Pour financer ses activit\u00e9s, l\u2019ONG d\u00e9ploie une strat\u00e9gie de fundraising omnicanale qui associe digital, direct mailing, street marketing et t\u00e9l\u00e9marketing. <\/p>\n\n\n\n

Via Dividuals, nous savons que 55 % des m\u00e9nages belges r\u00e9alisent au moins un don par an. \u201cNous devons \u00eatre capables de d\u00e9ployer les bons canaux, mais aussi de les calibrer en fonction des publics que nous voulons toucher<\/a>\u201d, explique Thibault. <\/p>\n\n\n\n

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Dividuals, une connaissance fine des m\u00e9nages belges<\/h2>\n\n

Dividuals <\/a>est la segmentation des consommateurs la plus avanc\u00e9e du march\u00e9 belge. En s\u2019appuyant sur des crit\u00e8res tels que revenus, \u00e2ge, phase de vie, type d\u2019habitation, comportements d\u2019achat,\u2026 les m\u00e9nages sont class\u00e9s en segments et sous-segments sur base de similitudes. R\u00e9sultat : les 280.000 sections de rue du pays sont d\u00e9crites avec une pr\u00e9cision exceptionnelle. <\/p>\n\n

Pour Handicap International, cette connaissance a constitu\u00e9 un tournant. \u201cEn croisant nos donn\u00e9es avec Dividuals, nous avons obtenu une vision objective et approfondie de nos donateurs\u201d<\/strong>, confie Thibault. \u201cCela nous a permis de confirmer certaines intuitions mais aussi de remettre en question certaines croyances.\u201d <\/p>\n\n

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\u201cDividuals nous a permis de comprendre en profondeur les profils et motivations de nos donateurs. Cette vision pr\u00e9cise des m\u00e9nages belges nous a aid\u00e9s \u00e0 adapter notre collecte de fonds de mani\u00e8re personnalis\u00e9e et cibl\u00e9e, de la d\u00e9finition de la cible jusqu\u2019au message et aux canaux. Chaque \u00e9tape de notre strat\u00e9gie fundraising a gagn\u00e9 en efficacit\u00e9 gr\u00e2ce \u00e0 Dividuals.\u201d<\/p>Thibault Conrotte, Fundraising Manager, Handicap International<\/cite><\/blockquote><\/figure>\n\n

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Un profil de donateurs r\u00e9v\u00e9lateur<\/h2>\n\n\n\n

La premi\u00e8re \u00e9tape a consist\u00e9 \u00e0 croiser la base de donateurs existante avec Dividuals afin d\u2019obtenir une vision claire des segments les plus engag\u00e9s. Cette analyse a r\u00e9v\u00e9l\u00e9 des r\u00e9sultats parfois inattendus. <\/p>\n\n\n\n

\u201cNous avons \u00e9t\u00e9 particuli\u00e8rement surpris de voir certains segments se d\u00e9marquer parmi nos donateurs\u201d, confie Thibault. \u201cNous avons pris conscience que nous passions \u00e0 c\u00f4t\u00e9 d\u2019un potentiel important.\u201d<\/strong><\/p>\n\n\n\n

Certains types de jeunes donateurs, par exemple, se sont r\u00e9v\u00e9l\u00e9s bien plus pr\u00e9sents qu\u2019anticip\u00e9. Leur profil met en avant une forte pr\u00e9sence en ligne, une utilisation intensive des r\u00e9seaux sociaux et des comportements d\u2019achat digital marqu\u00e9s. <\/p>\n<\/div>\n\n\n\n

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Des buyer personas enrichis et plus pr\u00e9cis<\/h2>\n\n

Les r\u00e9sultats ont \u00e9t\u00e9 partag\u00e9s avec l\u2019ensemble des \u00e9quipes, et ont permis d\u2019enrichir les buyer personas d\u2019Handicap International. D\u00e9sormais, ceux-ci reposent sur une base statistique solide, offrant une meilleure pr\u00e9cision dans la d\u00e9finition des cibles et des messages.\u201cCette \u00e9tude a eu un impact direct : nous avons revu nos personas et donc notre mani\u00e8re de communiquer\u201d, explique Thibault. \u201c Dans un contexte fiscal changeant, ces insights sont d\u00e9terminants.\u201d <\/p>\n\n

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Une collaboration main dans la main<\/strong><\/h2>\n\n

Ce projet a \u00e9t\u00e9 men\u00e9 en \u00e9troite collaboration avec Big Return, l\u2019agence marketing d\u2019Handicap International, et SIRIUS Insight. Ensemble, ils ont traduit l\u2019analyse en actions concr\u00e8tes : adaptation des visuels, choix des messages et s\u00e9lection des canaux les plus pertinents. Toute la strat\u00e9gie fundraising a \u00e9t\u00e9 r\u00e9orient\u00e9e pour gagner en efficacit\u00e9 et en pertinence. <\/p>\n\n

\u201cLe fait de travailler avec une agence et un partenaire data nous a permis d\u2019aligner l\u2019ensemble de notre strat\u00e9gie sur des bases solides\u201d<\/strong>, souligne Thibault.<\/p>\n\n

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Un levier pour l\u2019avenir<\/h2>\n\n

Handicap International entend poursuivre et renforcer l\u2019utilisation de Dividuals<\/a> dans ses campagnes futures. Enrichissement de ses donn\u00e9es, optimisation des actions de street marketing, meilleure priorisation des efforts : tout est mis en oeuvre pour renforcer le lien avec les donateurs existants et en conqu\u00e9rir de nouveaux au profil similaire. <\/p>\n","protected":false},"excerpt":{"rendered":"

Dans les ONG, la collecte de fonds priv\u00e9s est un \u00e9l\u00e9ment …<\/p>\n","protected":false},"author":2,"featured_media":2021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[45],"class_list":["post-2030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-cases","tag-profiling-fr"],"acf":[],"yoast_head":"\nHandicap International : D\u00e9velopper la collecte de fonds priv\u00e9s avec Dividuals - Dividuals\u00ae by SIRIUS Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dividuals.be\/fr\/client-cases\/handicap-international-developper-la-collecte-de-fonds-prives-avec-dividuals\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handicap International : D\u00e9velopper la collecte de fonds priv\u00e9s avec Dividuals - 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Maintenant Jacques peut courir pour aller a l?ecole ses genoux commencent a se redresser ! ? dit sa mere Jeanne. Il vient de recevoir des ortheses a l'hopital Mama Yemo General en avril 2016 dans le cadre du projet TEAM qui vise a permettre aux personnes handicapees vivant a Kinshasa et a Kananga (Kasai Occidental) d?atteindre et de maintenir leur independance afin de participer a tous les aspects de la vie en societe. \/ ? Now Jacques can run to go to school his knees are starting to recover!? His mother Jeanne says. He received orthoses at Mama Yemo General Hospital in April 2016 as part of the Team project which aims to enable disabled people living in Kinshasa and Kananga (Kasai Occidental) to achieve and maintain their independence in order to participate in all aspects of life in society."},{"@type":"BreadcrumbList","@id":"https:\/\/dividuals.be\/fr\/client-cases\/handicap-international-developper-la-collecte-de-fonds-prives-avec-dividuals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dividuals.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Handicap International : D\u00e9velopper la collecte de fonds priv\u00e9s avec Dividuals"}]},{"@type":"WebSite","@id":"https:\/\/dividuals.be\/fr\/#website","url":"https:\/\/dividuals.be\/fr\/","name":"Dividuals\u00ae by SIRIUS Insight","description":"","publisher":{"@id":"https:\/\/dividuals.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dividuals.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/dividuals.be\/fr\/#organization","name":"Dividuals\u00ae by SIRIUS Insight","url":"https:\/\/dividuals.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/dividuals.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/dividuals_colors_baseline_digital.jpg","contentUrl":"https:\/\/dividuals.be\/wp-content\/uploads\/2024\/03\/dividuals_colors_baseline_digital.jpg","width":1642,"height":1147,"caption":"Dividuals\u00ae by SIRIUS Insight"},"image":{"@id":"https:\/\/dividuals.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/sirius-insight"]},{"@type":"Person","@id":"https:\/\/dividuals.be\/fr\/#\/schema\/person\/fc4665ad34f8c9cad39c05aea3c8044e","name":"Karolien Sottiaux","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63849acd864f341caddea87eabf2b1f5fdcfcd77d46bf37cd2e40bc42189aed8?s=96&d=mm&r=g","caption":"Karolien Sottiaux"},"url":"https:\/\/dividuals.be\/fr\/author\/karolien-sottiauxsiriusinsight-be\/"}]}},"_links":{"self":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts\/2030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/comments?post=2030"}],"version-history":[{"count":1,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts\/2030\/revisions"}],"predecessor-version":[{"id":2031,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/posts\/2030\/revisions\/2031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/media\/2021"}],"wp:attachment":[{"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/media?parent=2030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/categories?post=2030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dividuals.be\/fr\/wp-json\/wp\/v2\/tags?post=2030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}