Many retailers still focus only on market share. For us, that’s no longer enough. You have to know your customers, make sure they are present where you want to establish yourself, and build your growth around them. With SIRIUS Insight, we found a responsive partner, able to understand our challenges and adapt their expertise to our vision.
Alexandre Terlinden, CEO of Delitraiteur
Data collection, hyper-personalisation of offers, loyalty actions,… our actions aim at always reinforcing our position within our dynamic market. Thanks to Dividuals® we know their media preferences and their propensity towards retail, online,… With these elements in hand we can now deploy marketing actions to renew our clientele.
Allison Vanderplancke, CEO, Maniet
(Digital) Out-of-Home advertising has witnessed the evolution of advertising through the centuries. While digitisation today must confront many uncertainties, (D)OOH remains a pillar of stability. Thanks to constant innovations in precise targeting, it positions itself as the medium of the future, building upon a solid legacy.
Valérie De Coster, Head Of Research and Insights @ Bauer Media Outdoor
The sociological, demographic and economic data available in Dividuals allow Matexi to obtain a detailed view of the local population. Dividuals is an important tool for us to take well informed decisions regarding the evaluation of the land we aim to purchase, to choose appropriate type of housing and also to profile potential buyers.
Roel Helgers, Market Economist, Matexi