Skip to content

Better connections with Belgian consumers

Dividuals® is the most advanced consumer segmentation, offering unparalleled insights into your customer base, pinpointing their locations, and facilitating targeted outreach.

Book your inspirational session

Really get to know
Belgian consumers

The Belgian market is particularly complex. With its numerous sociodemographic, socio-economic and behavioural disparities, Belgium is a real headache for businesses. However, this market can be very rewarding if you can manage to decipher it.


Marketers, CRM-managers, expansion teams and analysts can now benefit from the power of Dividuals®, an advanced consumer segmentation that enables you to identify your target groups, locate them and understand the individual characteristics that they comprise.

Better connections with
Belgian consumers

Dividuals® categorises Belgian households into 10 segments and 37 sub-segments, utilising over 2.000 variables. This multidimensional perspective on households seamlessly integrates life stages, lifestyles, and behavioural traits into every facet of your business operations.

Their connections are strengthened with Dividuals®

Amplify your business with Dividuals®

Dividuals® can easily be cross-referenced with your client data to create better connections with your clients and prospects through offline and online channels.

Learn more about Dividuals®

Built upon reliable data sources, advanced data science, and more than 30 years of geomarketing expertise, Dividuals® prioritises GDPR compliance, data quality, and granularity at every stage. This ensures the creation of a resilient consumer segmentation. Dividuals® is regularly updated to adapt to population changes, guaranteeing its relevance and accuracy over time.

Dividuals® resellers & integrators