“Dividuals Trends 2024: Beyond the Screen – 8 Trends in an On-Demand Economy” analyses the latest trends in consumer behaviour. These trends are influenced by digitalisation, economic pressure, changing communication, and mobility challenges. Discover how these factors shape the preferences and purchasing behaviour of Belgian consumers. The whitepaper uses extensive data from Dividuals, our consumer segmentation.
SIRIUS Insight, with 30 years of experience in geomarketing and consumer data, provides precise answers to strategic questions about your customers’ consumption habits and the development of your retail network. We place your customers at the centre of our analyses and offer deep insights, based on the comprehensive data from Dividuals.
Content of the whitepaper:
1. The growth of e-commerce and on-demand services
Consumer preferences are increasingly shifting towards direct and personalised solutions. With data from Dividuals, SIRIUS Insight identifies the growing preference for e-commerce and on-demand services. In this section, you will learn about:
- Online buyers: Which Dividuals segments are most inclined to buy online and why.
- Motivations for online purchases: The importance of factors such as price, free shipping, choice, delivery time, and convenience.
- Product categories in e-commerce: Which products are most purchased and the regional differences in Belgium.
2. The resurgence after the energy crisis
Following a period of energy crisis, we see a recovery in purchasing behaviour in 2023. Dividuals from SIRIUS Insight helps identify the main drivers behind this recovery. In this section, you will discover:
- Purchases by category: Increase in spending on home furnishings, vacations, toys, clothing, and more.
- Influencing factors: How the economic situation and consumer confidence contribute to a rise in purchases.
- Regional differences: How purchasing patterns differ between Brussels, Flanders, and Wallonia.
3. The role of physical stores in a digital world
Despite the growth of e-commerce, physical stores remain attractive to consumers due to the ability to see, try, and obtain products immediately. Dividuals monitors the main reasons why physical stores still play a crucial role in consumer behaviour. In this section, you will find:
- Motivations for store visits: Why consumers prefer physical stores, such as the ability to see and try products, availability, and proximity.
- Interaction between online and offline: How an omnichannel strategy can contribute to the success of physical stores.
4. Mobility, sharing economy, and health
Car sharing and other mobility solutions are gaining popularity, while fitness centres and health services adapt to the on-demand economy. In this section, you will discover:
- Sharing services and mobility: How consumers use car sharing and other forms of shared mobility.
- On-demand fitness: How consumers seek flexibility and personalisation in their fitness routines.
- Consumer segments: Which Dividuals segments are most involved in these new mobility and health trends.
Download the full whitepaper now to gain insights into these and other trends shaping consumer behaviour in 2024. Stay ahead in a constantly changing market and adapt your strategy based on the latest data and analyses.